How to conduct and use pre-interview research to answer one of the most common interview questions.

Congratulations! You have an interview scheduled for next week! And, of course, you know this question is coming, right?  It ranks right up there with “Tell me about yourself” and “What’s your greatest weakness?” It seems unlikely that you’ll escape an interview without having to answer some form of the question “What do you know...

I love career fairs. There’s such a high level of energy and a sense of excitement in the air. While students are printing out multiple copies of their resumes and getting dressed up in their business attire, recruiters are setting up their booths with their displays and give-aways. The sense of anticipation runs high on both sides. Students wonder how many companies will be interested in them. Recruiters wonder how many poten...